Unique position in the Market
Since your business is one of a kind, your business website needs to be, too. Otherwise, you’re wasting some of your competitive advantages and branding efforts by squeezing your message into a template that looks just like everyone else’s. In this day and age, your website is the most visible part of your company – shouldn’t it reflect what you’re about, not what was fastest to put together?
Custom design is expandable
On the other hand, a custom website can often be expanded to add new pages, blogs, product groups, customer areas, and so much more. Because they accurately reflect your brand and place in the market, they give you a strong layout to work from.
Custom design is harder to imitate
If your business is successful over the Internet, and its website is built from a web template, then all your competitor has to do to copy it is buy the same template. With a custom design, however, you don’t just get a more effective site, but also one that others can’t duplicate easily or legally. That can be a bigger benefit than you might think, especially as you become more prominent in your industry.
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